05 / 07

Apple

Retail Media
Web Design
Social Media

The Project

Today at Apple is a creative initiative offered online and in Apple's retail stores around the world with the goal of educating and inspiring customers to go further with their passions and the products they love. After rolling out to every store in 2017, Today at Apple experienced significant growth, now offering 250,000 sessions per quarter attended by customers.

My Role

I have been working remotely with a team in APAC based in Korea. My responsibility has been to create digital assets for retail media, website, social, and flyer, from selecting images to mocking up to designing pixel-perfect. Additionally, I have contributed to significant campaigns, including the launch of a new store opening in Seoul, Korea, and Creative Studio.

My aim was to develop compelling storytelling that would inspire customers. This approach enabled engaging designs to come to life both online and in retail. I ensured the ability to follow the brand guideline by setting the typeface for each nation and applying the correct ratio for retail displays.

campaigns

2021Chinese New YearTW - Illy

2022Back to SchoolSG - SlimyOddity

2022Creativity for BusinessJP - Kaori Akiyama

2022Earth DayTW

Powerful campaigns

{Marketing}
We conducted educational campaigns throughout the year, which encompassed assisting businesses and students and enriching awareness.

{Social Media}
We collaborated with the Creative Studio team to localize the designs for all media platforms while adhering to our APAC guidelines.

NSOMyeongdong, Korea

New store opening Sage

It was the first location in South Korea to offer Today at Apple sessions. We worked on all the marketing communications for our Remix Session in GarageBand featuring a K-pop star.

The session garnered significant attention from customers worldwide. Additionally, all the Remix Sessions scheduled for the following week were sold out within one minute.

Creative Studios

Creative Studios is a program designed to support young creatives by offering career-building mentorship, training, and resources across a diverse range of artistic disciplines. Creative Studios has launched 14 more cities, including Tokyo, Taipei, Sydney, Bangkok, and Beijing.

Last year, over 400 young people participated in the program.