The Project
The Futon Shop is a furniture brand based in San Francisco,
specializing in creating chemical-free and natural furniture for environmentally conscious customers.
Rather than relying on extensive paid advertising, the company prioritizes social marketing across various channels.
Their focus is on refining the online retail journey, empowering customers to bring their envisioned beautiful home to life.
My Role
My role at TFS involves art directing and designing digital campaigns based on in-depth analysis, encompassing social media, banner ads, and emails.
I focus on crafting distinct brand identities for each channel, employing unique design strategies tailored to target audiences.
Ensuring a cohesive look and feel across all touchpoints is a priority while maintaining the strategies.
Conducting user testing and utilizing analytics tools helped me understand user behavior and develop better solutions for future campaigns.
I also enhance the user experience by incorporating animations, enabling smooth transitions that continually engage users and visually showcase our products.
Building a compelling brand story within a single image presented a challenge that I eagerly embraced. I successfully maintained consistent brand guidelines while incorporating vibrant elements that attracted potential customers, leveraging various analytics tools.