The Project
Lush is an innovative restaurant concept that aims to bring the farming experience from the countryside to urban areas.
By designing an upscale digital experience, I created an immersive and interactive journey for customers.
One of the key aspects of this experience is allowing customers to harvest their own ingredients,
which the chef will later use to prepare their meal. This unique and hands-on approach not only engages customers but also connects them with the source of their food in a meaningful way.
My Role
The restaurant's fundamental concept revolves around an upscale, family-friendly, and organic dining experience.
I devoted my efforts to establishing a strong brand identity that resonates with audiences and crafting a seamless digital journey that effectively communicates the unique benefits of the restaurant experience.
By aligning the visual elements with the core values of Lush, I aimed to captivate and engage customers, ultimately driving their interest for the concept.
I aimed to create a balanced digital environment that seamlessly integrated online and in-restaurant experiences.
A key aspect was developing an interactive digital menu, enabling customers to place orders and access relevant information.
By establishing robust design systems, I ensured consistency and flexibility across platforms, providing customers with a seamless and engaging experience.